ABOUT ME

Presence is Where Transformation Begins

Hi, I'm Aru Daswani

Leadership Coach and Facilitator

Thank you for being here

ABOUT ME

Presence is Where Transformation Begins

Hi, I'm Aru Daswani

Leadership Coach and Facilitator

Thank You for Being Here

ICF PCC Executive Coach • EMBA, ESADE Business School • NLP Practitioner

ICF PCC Executive Coach • EMBA, ESADE Business School • NLP Practitioner

Maybe it’s a question you haven’t quite named yet. A feeling that the next chapter of your leadership isn't about doing more — it's about something deeper. Or maybe you simply want a space where you can think, breathe, and be honest about where you are.

I understand that feeling. I've lived it.

As a transformational leadership coach, I create space for conversations that shift. I help you reconnect with the answers you already hold.

If you're reading this, something within is resonating

The Authentic Voice

A reflective letter on authentic leadership, presence and the inner work behind meaningful impact.

The space I create

“It's True… You Work Magic!"

It's what some leaders say in the middle of our conversations . Right at that moment when something that felt stuck suddenly becomes clear.

What I actually do is simpler than magic. I create space for honest conversations. I stay fully present. I trust that the clarity is already in you.

That moment when things shift. When what felt impossible starts to look achievable. That's what this work is for.

Why Work With Me

services

Who I Work With

Senior leaders, founders, and organisations navigating complexity


Leaders

Leaders

Supporting leaders in leading with more clarity, more presence, and greater confidence in their own decisions. For those navigating complexity, transition, or who know there is deeper work to do.

Supporting leaders in leading with more clarity, more presence, and greater confidence in their own decisions. For those navigating complexity, transition, or who know there is deeper work to do.


Organisations

Workshops, programmes, and retreats that strengthen leadership from the inside out. Designed for organisations that understand their culture is only as strong as the people leading it.

Organisations

Workshops, programmes, and retreats that strengthen leadership from the inside out. Designed for organisations that understand their culture is only as strong as the people leading it.


The Inner Club

A six-month peer leadership circle combining group sessions, private coaching, and structured self-development. For leaders who want to grow in the company of peers.


The Inner Club

A six-month peer leadership circle combining group sessions, private coaching, and structured self-development. For leaders who want to grow without leading alone.

Trusted by Leaders From

What Leaders Say


A path shaped by questions, not answers

I didn't become a coach because I had things figured out. I became one because I couldn't stop asking questions — about leadership, about purpose, about what it really means to live an authentic life.

For a long time, I carried the belief that something outside of me would provide the answer. A better job. A degree. A different role. I pursued all of those, and each one taught me something. But none of them filled the space I was trying to fill.

The real shift came when I stopped looking outward and turned inward.

It wasn't comfortable. It meant leaving a career in the corporate world. It meant sitting with burnout instead of pushing through it. It meant letting go of an identity I had spent decades building. Choosing, consciously, who I wanted to become.

That process didn't just change my life. It became my life's work.

Today, I hold space for leaders who are in the middle of their own version of that shift. People who are successful, capable, and accomplished — and who sense that the next chapter isn't about doing more. It's about becoming more of who they already are.

I don't have a formula for that. What I have is presence, deep listening, and the belief that every leader already holds the clarity they are looking for. Sometimes they just need someone to sit with them while they find it.

My Journey

The Timeline

My Journey So Far

The Early Years

A feeling that something was missing

For most of my life, I carried a sense that something was off. I looked for answers outside, in roles, in relationships, in staying busy. I didn't know yet that the search itself was pointing me inward.
2017

ESADE

I enrolled in an Executive MBA. I thought it would fix my career. What it actually did was confirm what I had always sensed: what truly moves me is developing others. That was the beginning, where I knew I found my purpose.
2018

Becoming a Coach

I began my certification as an Executive, Life and Leadership coach. What started as professional training became something far more personal. It cracked open questions I had been avoiding for years. It opened the door to my future self.
2019

The Unravelling

The deeper I went into my own development, the harder it became to ignore the disconnect between the life I was living and the life I wanted. I began questioning everything. My work, the systems I was part of, my the cost of staying comfortable.
2021

Leaving the Corporate World

After a burnout that forced me to stop, I left. I didn't have a plan, but I knew it was right. I stepped fully into my work as an executive coach. It was the most uncertain — and most honest — decision I had ever made.
2024

Becoming Aru

On a retreat in Costa Rica, something shifted. I let go of an identity I had carried for decades and chose, consciously, to become who I truly am. Joy, enthusiasm, and presence. I was fully transformed. It was a homecoming.
2025

Aru Daswani Coaching

Everything I had learned — about leadership, about inner work, about the power of being in a circle of peers — came together. The Aru Daswani Brand was born: a fully dedicated executive coaching boutique brand for leaders who want to do the inner work, and lead from their authenticity.
Today

Still growing

Based in Barcelona. ICF PCC accredited. Over 1,700 hours of coaching with leaders across the globe. Still asking questions. Still choosing, every day, who I want to be.

let’s begin!

If Something Here Resonates, I Welcome a Conversation.

Whether you are a leader seeking personal transformation, an organisation investing in your people, or someone curious about The Inner Club. Whatever brings you here, the first step is simply a conversation.

It would be a pleasure to meet you.

Leaders Playbook

Leaders Playbook

Leaders Playbook • Leaders Playbook •

A LEADERSHIP REFLECTION SNAPSHOT

The Clarity Circles

Most leaders are skilled at assessing what happens around them. This tool turns that clarity inward.

With this self coaching tool, you will identify where your leadership feels strong, where your energy or alignment is, and what shapes your decisions.